Why Human Connection Still Matters in a Digitized Hiring Process

AI-generated resumes are transforming how job seekers present themselves—but not always for the better. In this eye-opening interview, Bärbel Wetenkamp, CEO of Claruna, explores the promises and pitfalls of using AI tools in resume writing. Hosted by Marc Hammoud, CEO of The Swiss Quality Consulting, the conversation emphasizes the irreplaceable value of personal storytelling and genuine communication in the hiring process.

Key Highlights

AI Can Misrepresent You: Bärbel warns that many AI-generated resumes contain inaccuracies or “hallucinated” details that damage credibility.
Human Stories Matter: Candidates must be able to tell their real story—AI should support that, not replace it.
Broken Feedback Loops: Automated hiring systems often fail to respond to applicants, creating a frustrating black hole experience.
It’s Still a People Business: At its core, hiring is human. Connection, understanding, and mutual respect are essential.