How Generative AI is Transforming Marketing and Beyond

AI in Marketing is revolutionizing industries, driving innovation, and unlocking new possibilities. In this exclusive interview, David Terrar, a thought leader in digital transformation and generative AI, shares his insights on how AI-powered tools like Copilot and agents are reshaping marketing strategies and creating groundbreaking opportunities in health tech and product development. Hosted by Marc Hammoud, The CEO of The Swiss Quality Consulting, this discussion dives into the strategic importance of AI and its potential to redefine industries.

Key Highlights

The strategic importance of AI in marketing and business innovation.
How marginal gains and data analysis are driving AI advancements.
The potential of generative AI in revolutionizing health tech and product development.
How AI tools like Copilot are enabling businesses to achieve incremental and transformative improvements.