Podcast Format & Metrics
| Format | Video Live to LinkedIn, YouTube, and Facebook (Instagram & TikTok coming soon) |
|---|---|
| Duration | 45–60 minutes (1 host) | 60–90 minutes (2 co-hosts) |
| Episodes Published | About 40 episodes published |
| Audience Growth | 2,000+ watchers/listeners per month (crescendo) |
Guest Guidelines
- Prioritize Raw Authenticity: We stream live on YouTube, LinkedIn, and Facebook because live content is inherently credible, raw, uncut, and unmodified.
- Casual Atmosphere: Expect a relaxed environment similar to friends catching up over coffee—informal and engaging.
- Full Autonomy: You have the freedom to accept, reject, or modify any question. There are no "right" or "wrong" answers.
- Experience over Technicalities: Open-ended questions focus on your personal insights, story, and practical journey.
- Promotional Assets: Submit a high-resolution headshot for your custom event poster to drive signups.
- Hybrid Interview Style: Co-hosted by one researcher with structured deep-dive questions and one intuitive journalist taking spontaneous live follow-ups.
- Reciprocal Exposure: Mutually beneficial platform sharing your expertise with our global audience.
- "Coordinator" Business Model: Operating like a connector matching generous experts with an audience hungry for knowledge.
- The 80% Spotlight Rule: You are the primary voice for 80% of the session's duration.
- Ongoing Education: Stories and insights may be featured in future publications as real-world case studies.
Audience & Global Reach
Audience Profile
A global community of mid-to-senior level professionals aged 25–44 dedicated to leadership, tech innovation, and career progression.
Primary Regions: United States, Europe, and the Middle East.
Multi-Platform Distribution
Tens of thousands of impressions across a combined professional network of over 100,000 followers on LinkedIn, Facebook, YouTube, Instagram, and TikTok.
Hosts & Strategic Partners
Dr. Mahmoud Hammoud
Consultant, visionary leader, and author dedicated to empowering professionals to master their careers without burning out. His books are available on the TSQ eStore.
Bärbel Wetenkamp
Experienced executive coach, author on AI & Ethics, and founder of Claruna Business Consulting, specializing in Executive Presence and AI adoption.