Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. — Paul Rand

Tags: #Design, #Invention, #Symmetry, #PaulRand, #American, #Designer

Mini who’s who:

Paul Rand : American Designer
Born: August 15, 1914
Died: November 26, 1996

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