Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant. — Paul Rand
Tags: #Good, #Space, #Mirrors, #PaulRand, #American, #Designer
Mini who’s who:
Paul Rand : American Designer
Born: August 15, 1914
Died: November 26, 1996