In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. — Howard Schultz

Tags: #Time, #Exercise, #True, #HowardSchultz, #American, #Businessman

Mini who’s who:

Howard Schultz : American Businessman
Born:  July 19, 1953