Marketing has supplanted story as the primary force behind the worthiness of making a film, and that’s a very sad thing. It’s film only as a function of consumerism rather than as an important component of our culture, and that’s everywhere around the world. — Alexander Payne

Tags: #Culture, #Marketing, #Behind, #AlexanderPayne, #American, #Director

Mini who’s who:

Alexander Payne : American Director
Born:  February 10, 1961