Said Zater, the Group CEO & Managing Director of Contact Financial Holding, is a seasoned leader with over 40 years of experience in the financial services sector. Since taking the helm in 2020, Zater has driven the company to new heights, leveraging his vast expertise to expand its portfolio and influence in the industry. Under his leadership, Contact Financial Holding has become a leader in fintech innovation, particularly in Egypt and the broader Middle East, where the company operates several successful digital platforms.
One of the cornerstones of Zater’s leadership at Contact Financial Holding has been the development and expansion of the company’s digital platforms. The company operates three major platforms: Contactcars.com, which attracts over one million monthly users; the ContactNow app, which boasts 643,000 registered users; and the Wasla super app, which had been downloaded two million times as of March 2024. These platforms reflect Zater’s commitment to digital transformation, offering users innovative solutions to meet their financial needs in an increasingly digital world.
Zater’s strategic vision has also led to the launch of groundbreaking initiatives, such as the financing program for electric vehicles introduced in January 2024. This program positions Contact Financial Holding as a forward-thinking leader in sustainable finance, catering to the growing demand for eco-friendly transportation options. Zater’s ability to anticipate market trends and respond with innovative financial products has solidified his reputation as a visionary leader in the financial services sector.
Strategic Innovation and Overcoming Challenges
Leading a financial services company in a competitive and rapidly changing market like the Middle East requires a blend of foresight and adaptability. Said Zater has consistently demonstrated these qualities, particularly in his approach to overcoming the challenges associated with the dynamic nature of the financial industry. One of the key challenges he has addressed is the integration of emerging technologies, such as Artificial Intelligence (AI) and Blockchain, to enhance the company’s digital platforms and service offerings.
Under Zater’s leadership, Contact Financial Holding has embraced digital transformation to improve user experience and operational efficiency. By leveraging AI, the company has been able to offer personalized financial solutions, enhancing customer satisfaction and loyalty. Blockchain technology has also been integrated into the company’s operations to improve transaction transparency and security, building greater trust with clients. Zater’s strategic focus on technology ensures that Contact Financial Holding remains competitive and capable of meeting the evolving needs of its customers.
Zater has also prioritized effective communication and change management within the organization. Recognizing the importance of aligning the company’s goals with those of its stakeholders, he has implemented executive coaching services and management consulting practices. These initiatives have been crucial in fostering a culture of continuous improvement and innovation, ensuring that Contact Financial Holding remains agile and responsive to market shifts. Zater’s leadership in this area has been instrumental in driving the company’s growth, enabling it to capitalize on new opportunities and maintain its competitive edge.
Future Vision and Leadership Legacy
As Said Zater continues to lead Contact Financial Holding, his vision for the future is centered on sustainable growth, innovation, and global expansion. He is committed to further enhancing the company’s presence in key financial markets while continuing to invest in emerging technologies such as Generative Artificial Intelligence (GAI) and the Metaverse. Zater envisions a future where Contact Financial Holding not only meets the evolving needs of its clients but also sets new standards for excellence in the financial services industry.
Zater’s leadership legacy at Contact Financial Holding will likely be defined by his ability to drive growth while fostering a culture of innovation and customer-centricity. His approach to leadership, which emphasizes strategic foresight, operational efficiency, and a commitment to sustainability, has set a benchmark for other leaders in the financial services sector. By prioritizing the integration of advanced technologies and fostering strategic partnerships, Zater is ensuring that Contact Financial Holding is well-positioned to thrive in the future, even as the global financial landscape continues to evolve.
Beyond Contact Financial Holding, Zater’s influence extends to his role as the chairman of the Egyptian Federation of Consumer Finance. In this capacity, he has been instrumental in shaping the future of consumer finance in Egypt, advocating for policies and practices that promote financial inclusion and consumer protection. His leadership in this area reflects his deep commitment to ethical business practices and his vision for a more inclusive financial system.
As Contact Financial Holding continues to grow under his guidance, Said Zater’s leadership will undoubtedly shape the company’s trajectory, ensuring its position as a leader in the financial services sector. His achievements serve as an inspiration to other business leaders, demonstrating the profound impact that visionary leadership can have on both an organization and the communities it serves.
