“Social marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society as well as the target audience.”

Social Media Marketing (SMM) is a procedure for using social media platforms to create and share ideas to achieve marketing and branding goals. Promotions are persuasive communications designed and delivered to make your target audience act. Using social media channels could be beneficial in reaching a variety of audiences.

Table of Contents

Planning Process

The Swiss Quality believes that the planning process must be done objectively in order to achieve the desired result. The planning process includes:

Describing the background, purpose, and focus on the planning effort

Note that the issue or problem will firstly address, then summarize the factors that led to the development of the plan. After that, develop a specific purpose statement and focus that narrows the scope of the plan.

Conduct a situation analysis that considers macro and micro factors

In relation to the background, purpose, and focus of the plan, you have to describe factors and forces in the internal and external aspects because it could have an impact on planning decisions.

Identify the selected target market for marketing efforts

Ideally, the primary target market is the main focus: segment, then, evaluate the market.

Set Marketing Objectives and Goals

With this, you need the best experts to help you out because your objectives must be specific: something you want to influence your market, the information you want them to perceive, and most likely, the behavior you want them to perform. Also, you don’t have to worry because we have the finest of world-class-top-notch consultants. We’re just one click away!