Are you a new startup or existing business? Are you aware of the importance of a vision and mission that represents your business and the things you offer? More often than not, we take little cognizance of these factors and their respective impact on our efforts.
It’s very dangerous and unprofessional to ignore this in your business dealings.
Meaning of Mission and Vision
Mission and vision are usually written statements that relate to the purpose of your organization. They show a picture of your present and future. They answer the questions of who you are, what you value, and where you are going.
According to several reports, firms that have communicated their mission and vision among everyone in the company perform better than the ones that have not.
At The Swiss Quality, we provide excellent business consulting for your business to let you make the right and best choice in writing the mission and vision statements for your business in addition to implementing and communicating them appropriately.
Difference Between A Vision and A Mission
While these two are important and closely related, they differ in some things. A vision statement is a future-oriented declaration of the purpose and aspirations of your organization. A mission statement communicates the reason for your being as an organization and how this aims to serve every stakeholder involved- customers, employees, investors, and sometimes government or communities.
Mission statements are often longer than vision statements, and you can say that your vision statement is about “on this purpose, this is what we intend to achieve and become”. However, the strategy attributed must flow from the vision directly because it is from there that people can understand what your vision achieves, and thus strive to meet what was set forth in the mission statement.
Functions of Vision and Mission
These two elements play three important roles:
- Communicate the purpose of the organization to the stakeholders.
- Inform the development of a strategy.
- Create goals and objectives that are measurable and evaluate the success of your strategy at the end.
Therefore, if you would like to talk about the specifics and modality of your vision and mission, contact us today at The Swiss Quality.