Embracing Change Management for Business Success Generative AI in advertising is poised to revolutionize the way businesses operate in Saudi Arabia and the UAE. Just as deepfakes have caused ripples of concern, the potential of Generative AI for advertising presents a...
Leveraging the Metaverse for Targeted Advertising The Metaverse as a New Advertising Frontier The integration of advertising within the metaverse presents a groundbreaking opportunity for brands to reach targeted audiences through immersive and interactive campaigns....