Understanding Consumer Behavior

Understanding Consumer Behavior

Unlocking Insights to Drive Effective Marketing Strategies Insights from David Ogilvy Explore the importance of understanding consumer behavior, as emphasized by David Ogilvy, to drive effective marketing strategies and business success in dynamic markets like Dubai...
Humor in Advertising: A Strategic Tool for Brand Engagement

Humor in Advertising: A Strategic Tool for Brand Engagement

Exploring the Impact of Laughter on Consumer Behavior Introduction to Humor in Marketing Explore how humor in advertising serves as a strategic tool for brand engagement, particularly in markets like Saudi Arabia and the UAE, enhancing business success and consumer...
The Impact of AI on Marketing Strategies

The Impact of AI on Marketing Strategies

Reshaping Marketing: AI’s Influence on Consumer Behavior Insights In today’s rapidly evolving digital landscape, artificial intelligence (AI) is playing a pivotal role in reshaping marketing strategies by providing unparalleled insights into consumer...

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