To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. — Paul Rand

Tags: #Poetry, #Value, #Meaning, #PaulRand, #American, #Designer

Mini who’s who:

Paul Rand : American Designer
Born: August 15, 1914
Died: November 26, 1996