We’ll continue to see more and more brands integrate social …

Business Pride and Collective Achievement - Social Justice and Food Security - Designers' Creative Identity - Gulf Region Business Transformation - Navigating Future Directions in Business - Executive Wellness in Business

We’ll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y. — Amy Jo Martin

Tags: #Generation, #Audience, #Social, #AmyJoMartin, #American, #Author

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